Tuesday, August 22, 2006

Pretty in Pink

Sony has recetly unveiled a new color for the PS2. Pink.

According to Sony, the recolor was designed to symbolize the growing and diverse demographic the Playstation 2 has developed since its European launch in November of 2000.

“PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy”, said Dan Hill, PlayStation 2 European Brand Manager. “The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist”.

As of now, The new Playstation 2 has only been announced for European customers looking to add a bit more "diversity" to their enterainment centers. The limited edition PS2 will come packed with two pink DualShock 2 controllers, a pink 8MB Memory card and will retail for €159.99. In the UK it will come bundled with Singstar Pop for £129.99 The new PS2 bundles are expected to go on sale on November 6, 2006, shortly before the release of the highly anticipated Playstation 3.

The new Pink PlayStation 2 will make its debut European appearance on the Sony Computer Entertainment Stand at the games convention, Leipzig, August 23 - 27th.

More to come as this story develops.

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